PSA logo crest
PSA logo crest white PSA wht

Principal Employers

Private Service Industry
Code of Ethics

ai generated, compass, map

Integrity

Always act in the best interest of your client or principal. Place their interest above your own, perform and maintain the highest level of professional standards in all relationships and duties.

Confidentiality

Keep all confidences regarding the client, principal, family, guests, and staff.

Service

Serve the client or principal as they choose to be served. Actively seek to determine their preferred style of service while maintaining a comfortable, safe, and secure environment at all times.

Lawful Behavior

Be knowledgeable of and comply with all applicable local, state, and national laws. Always abide by the highest ethical, moral, and legal standards.

Moral Behavior

Never accept personal favors, gifts, or reimbursements from a principal’s vendor or service provider. Immediately report any non-returnable gifts to the Principal.

Dedication

Perform your duties diligently, impartially, and responsively to the best of your ability. Personal activities outside working hours must not diminish confidence in you or your ability to perform your duties.

Personal Development

Endeavor to improve and enhance your knowledge and skills, both personally and professionally. Strive to increase your private service industry knowledge and improve your skills through training, study, and experience.

Respect

Work towards achieving a solid foundation of mutual respect between the client or principal and all staff members. Educate and instill a healthy respect for all persons and property associated within the workplace.

Professional Relationships

Strive to maintain appropriate relationships and boundaries in all aspects of service. Avoid discrimination based on age, disability, gender, physical appearance, sexual orientation, race, national origin, or politics.

Bullying and Harassment

Establish and enforce expectations and guidelines to stop all acts of bullying and harassment (including derogatory jokes, racial slurs, and personal insults), creating a safe and healthy culture for all.

Promotion

Commit to the promotion and restoration of the art of service through personal and professional example, mentoring, establishing industry standards, and consistent active involvement. Lead by example.

Created in a breakout session at the 2000 Restoring The Arts Conference, adopted by The International Butler Academy, then updated with Private Service Alliance in 2022.

keynote Speaker

Nicole Middendorf

Nicole Middendorf

CEO of Prosperwell Financial and Wealth Advisor with RJFS

Nicole is a money maven, a knowledge junkie, and a born coach. Nicole became an entrepreneur in 2003 when she launched her wealth management firm. She is the author of five books, the mother of two phenomenal children, a world traveler, a philanthropist, and an accomplished public speaker.

Nicole shares financial advice and real-life perspective on saving, planning, and investing with audiences across the country. Her primary goal is to take complicated subjects and make them easy to understand. She works hard to empower people to make crucial, positive changes in their own lives.

Nicole Middendorf

Nicole Middendorf

CEO of Prosperwell Financial and Wealth Advisor with RJFS

Nicole is a money maven, a knowledge junkie, and a born coach. Nicole became an entrepreneur in 2003 when she launched her wealth management firm. She is the author of five books, the mother of two phenomenal children, a world traveler, a philanthropist, and an accomplished public speaker.

Nicole shares financial advice and real-life perspective on saving, planning, and investing with audiences across the country. Her primary goal is to take complicated subjects and make them easy to understand. She works hard to empower people to make crucial, positive changes in their own lives.

Prosperwell Financial provides personalized wealth management advice to effectively guide you through every stage of life. Our advisors help to plan your way toward true financial happiness, including financial retirement planning, college education savings, estate planning, asset management, insurance, and financial divorce planning. Founded by Wealth Advisor and Certified Divorce Financial Analyst Nicole Middendorf, Prosperwell Financial serves individuals and executives all across the U.S. We help you gain the confidence needed to be in control of your financial happiness.

The Wealth Advisors at Prosperwell Financial take the time to learn about you. We want to know your goals, dreams, and desires. As a mentor and coach, we guide you through the process of discovering your financial options and possibilities. Whether that means planning for retirement, converting an IRA, working with a 401k, or wealth management services, Prosperwell Financial will have you covered.