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Our Founder

Natalie Asper Hudson

Natalie Hudson is a veteran in the Private Service industry.

Starting in 1995, Natalie spent her first five years in the industry working for a few high-profile families in blended roles as Nanny, Household Manager, and Personal Assistant. To further her education and industry knowledge, Natalie graduated with honors from The International Butler Academy (TIBA) based in The Netherlands in 2001, then helped create The International Association of Household Professionals (IAHP). She landed a position as a butler fresh out of the academy, then spent several years as a freelance personal assistant in the Minneapolis area before accepting a role with a favorite client that kept her busy for nearly ten years as an Estate Manager and Family Assistant. 

After being downsized in 2017, Natalie enrolled as a student at Metropolitan State University in St. Paul, MN. She curated a degree plan focused on Luxury Lifestyle Management through their College of Individual Studies department. Supervised by her proctor, she wrote many industry-specific courses, outlines, and learning outcomes. In addition to her studies, Natalie served as Virtual Chapter President for The Domestic Estate Management Association. As President, she created, produced, and hosted a weekly virtual meeting, presenting relevant content with industry experts presented to Private Service Professionals worldwide. Natalie graduated with a Bachelor’s degree in 2020, Summa Cum Laude. 

When DEMA closed its doors in 2019, Natalie saw an opportunity to fill the void and create a new organization dedicated to developing industry standards and best practices for all aspects of the Private Service industry. This platform also allows Natalie to simultaneously give back and pay it forward to an industry near and dear to her service heart. Private Service Alliance has become a reality thanks to the generous guidance and encouragement of a small team of supportive partners. 

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keynote Speaker

Nicole Middendorf

Nicole Middendorf

CEO of Prosperwell Financial and Wealth Advisor with RJFS

Nicole is a money maven, a knowledge junkie, and a born coach. Nicole became an entrepreneur in 2003 when she launched her wealth management firm. She is the author of five books, the mother of two phenomenal children, a world traveler, a philanthropist, and an accomplished public speaker.

Nicole shares financial advice and real-life perspective on saving, planning, and investing with audiences across the country. Her primary goal is to take complicated subjects and make them easy to understand. She works hard to empower people to make crucial, positive changes in their own lives.

Nicole Middendorf

Nicole Middendorf

CEO of Prosperwell Financial and Wealth Advisor with RJFS

Nicole is a money maven, a knowledge junkie, and a born coach. Nicole became an entrepreneur in 2003 when she launched her wealth management firm. She is the author of five books, the mother of two phenomenal children, a world traveler, a philanthropist, and an accomplished public speaker.

Nicole shares financial advice and real-life perspective on saving, planning, and investing with audiences across the country. Her primary goal is to take complicated subjects and make them easy to understand. She works hard to empower people to make crucial, positive changes in their own lives.

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Prosperwell Financial provides personalized wealth management advice to effectively guide you through every stage of life. Our advisors help to plan your way toward true financial happiness, including financial retirement planning, college education savings, estate planning, asset management, insurance, and financial divorce planning. Founded by Wealth Advisor and Certified Divorce Financial Analyst Nicole Middendorf, Prosperwell Financial serves individuals and executives all across the U.S. We help you gain the confidence needed to be in control of your financial happiness.

The Wealth Advisors at Prosperwell Financial take the time to learn about you. We want to know your goals, dreams, and desires. As a mentor and coach, we guide you through the process of discovering your financial options and possibilities. Whether that means planning for retirement, converting an IRA, working with a 401k, or wealth management services, Prosperwell Financial will have you covered.